Reactee - Cause a Reaction

Reactee.com is a perfect example of using something that is ubiquitous, old, and tired in a completely new and revolutionary way.

How it works:
Setp 1 - Go online, create your shirt with your slogan or key word
Step 2 - Reactee sends you your personalized shirt
Setp 3 - When people see your shirt they text your key word to the number on your shirt
Step 4 - The person who texted your shirt receives a personalized message

As of right now these are basically being advertised as a way to promote your own band or political agenda. e.g. the "Save the Reef" where you text REEF; or the "Obama for President "text word Obama. They must have been reading my post on the Micro Lending for their inspiration for this T-shirt. Another cool feature is if you make a shirt, it is available for others to order it as well. So your idea can spread with no real work on your part. Which is exactly what Guerrilla Marketing is all about.

The limit to this product is your own creativity. Although this is meant for a grass roots movement I can imagine a much broader application than just walking the fine line of being "cool" and borderline "nerd" at the same time.

Dayton City School Levy

For those of you living in Dayton you must realize that Dayton Public Schools, whose reputation is and has been suffering for years, just failed another levy.

As it has been proven time and time again property values are highly correlated with the quality of the public school districts therein. You can see this in communities like Oakwood which has never failed a school levy. Oakwood borders the City of Dayton school districts and if I would really want to prove my point I would put on this blog a 2000 Sq. Ft. home in Oakwood and a similar home in close proximity in Dayton. I will spare you the analysis, you can do that on your own.

So the real question is why did Dayton fail their much needed levy? I ran across a blog that gave some interesting insight. The author suggests that they do marketing research to see what the market will bear (i.e. what 50.01% of citizens will actually agree to). Also the author states that they need to treat their school system like a brand and compares the Dayton Public School system to Nike.

No matter if I agree with every point or not, I was impressed with the new perspective.

I give you Esrati.com

http://esrati.com/?p=265

InBubbleWrap

Free business books? Yes please.

www.InBubbleWrap.com is a very creative marketing tool. It operates as a hybrid blog/sweepstakes for business books. You can enter once a day for your chance to win a free book.

Every day you can log in to see the latest offering from the site. The books are donated by 1-800-CEO-READ and there is always a clever description of the days offering in their entertaining description of the book of the day.

You can read the partial description of the book on the In Bubble Wrap page but if you want to dig further into the book and click to "read more" you will find yourself at the CEO READ website. It is integrated beautifully and is a fantastic example of Guerrilla Marketing (Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget).

• There are no ads on the website.
  
• Only those readers interested in the books description end up clicking to find out more about the book
  
• Qualified "leads" being generated for his site
  
• There is a new offering every week day so you must visit daily to enter
  
• Helps make it part of our daily routine
  
• The site most likely gives away a few books per every thousand hits
  
• costs very little
  

And now, I thought it was such a novel (pun intended) idea that I have now done some advertising for him. I can also profess that it is legit as I have actually won a book about business blogging from the site.