Blue Coral > Dawn Detergent

I recently realized I have been mistreating my Yuppie Mobile. As it turns out Dawn dish washing detergent is NOT good for your car. I repeat: Not good.

Two days ago I was at lunch with a few of my co-workers who consider themselves car junkies (I do not consider myself this) and I was basically scolded as I asked this seemingly innocent question:

"How do you get your car so clean, do you use Dawn Detergent?"

"Dawn? You wash your car with that crap?"

"It takes off all of your wax, think about it! If it can cut grease off of a broiler pan just imagine what it will do to your car!"

Silly me.

So I naturally asked these know-it-alls what DOES work if my Dad's tried and true method of Dawn Detergent with scalding hot water causes such anger and resentment.

Their answer? Blue Coral High Foam Car Soap. *Insert clapping noise*

I just gave it a try and to be honest I can tell no difference other than it is specifically made for my car and costs $6.49 for 1.89L. The bottle I bought should last me two years. Hopefully they are two blissful years of clean cars

Ah the Joys of Finishing an MBA Program

First: Thank you to all of you like minded sales reps for making comments that I have published many of them. I appreciate very much your feed back and I am humbled that so many people are interested in my little part of the world.

Truly: Thank you; Keep contributing.

So, after my very long hiatus of contributing a single thing to this Blog I’m back! The world is my oyster! It seems that no immediate “MBA promotion” is in my immediate future so I have got to figure out what to do this thing…

First a few thoughts n the MBA program:

• It was without a doubt the most work I have ever put into any project
• It was the most rewarding education I have ever received
• The academic quality and the quality of students was very impressive
• It is no wonder why The University of Dayton wins the case competitions in the state of Ohio every year

Per the Motto of UD: “Learn, Lead, Serve” I guess I am entering the lead part of my life. For two years I have had nights weekends filled with team meetings, finance problems, Operations analysis and Marketing projects. Now I will have weekends filled with….well, I guess we shall see.

I have been trying to pick up some kind of hobby after I finish reading the three weeks of Newsweek, Business week and the Economist that I have been neglecting. My thoughts first went strangely enough to starting an herb garden, but that will most likely take about 2 hours to plant and I am sure I would be an absent minded gardner letting everything get too dry. Not the best way to eat up spare time.

I also thought joining some kind of cooking classes and getting really good at a few impressive gourmet dishes. That is much more likely, however it seems that should be something I should learn on my own….I mean come on…I have my MBA. :-P

Expect more posts soon. Life is getting exciting.

A Tale of two Restaurants...

As I now feel that I know many of the good restaurants in Cincinnati the mystique of traveling to dinner has been wearing on me. I have been yearning to find something fantastic in Dayton, specifically the Oregon District Restaurants. Call it my “Acres of Diamonds” realization.

It was the best of times…

After doing some research online and asking around I found out about Coco’s. This restaurant is located at 515 Wayne Avenue spitting distance from the Oregon District. As I entered, without reservations, I found the atmosphere was unique to say the least. It is a smaller place inside but they make great use of the space. Think of a gaudy Bravo that gets too crowded and loud. I opted so sit on the patio where there was an older gentleman playing a keyboard. He was fantastic and made the night very enjoyable.

On to the real reason to go: I ordered the chicken Slovlaki with feta smashed potatoes. The food was quite amazing. Everything on the menu had some unique twist and the sides went perfectly with the main course. Although I despise the markups, the white wine was reasonably priced all things considered.

Coco’s give you many reasons to go back: The atmosphere is great. I recommend the patio if the weather is cooperating. The food was excellently prepared and the entrees leave you wanting more. I believe the final bill was around $120 including tip. I felt like I got a good value from my experience. We were definitely taken care of.

It was the worst of times…

After my Coco’s experience I decided to take my next adventure to the heart of the Oregon District. Pacchia has been a name passed around the Dayton community for years. They have been a presence in the Oregon District since for many years. I was eager to see how this local favorite would stack up against Coco’s.

Based on reputation alone I called for reservations. We were planning on eating at 6:30 on a Friday. When you walk in it is part Starbucks and part restaurant. There is a coffee bar immediately to your right and the restaurant area is to your left. Not what I expected, but I was not discouraged. When we arrived it became obvious that reservations were not needed as there were only two other couples seated. Even by 8:45 the restaurant was only ever half full.

I again ordered a bottle of white, to match our meals, which was painfully overpriced. Our waitress poured the wine into our red wine glasses and never touched the bottle again. An unfortunate oversight. The pork I ordered was spiced to taste fantastic but the twice baked potato was in need of some help. My meal was 75% of what I desired. My date also stated that her Ahi Tuna was not the best. The overall experience leaves much to desire as the final bill came to $135. Ouch.

Maybe next time I should stick to my favorite restaurant in Dayton: J. Alexanders and their Prime Rib and Smashed Potatoes. Lesson learned.

The most impressive thing about the iPhone - Hint: It's not the phone

Although the much hyped iPhone which is the latest convergence of technologies (one part cell phone, one part music/video player, one part Blackberry, two parts cool) that technological advancement is not the most impressive part of the iPhone.

What the iPhone should be remembered for is the ridiculous amount of hype that surrounds its entrance into the marketplace. I cannot remember or think of a more anticipated product. It all started with a video that I saw on C|net.com that had the iPhone encased in glass and rotating in a circle at some tech convention. No one could touch it or even get close.

After that first appearance the media blitz started. Steve Jobs did what he does best: Promote. He introduced it at MacWorld and the media still could not get their hands on it. He just played with hisnew gadget on stage. This caused what seemed like a diagnosable disease "iPhone paranoia". You could not go a week without reading about the iPhone. There were articles on cnn.com, in The Wall Street Journal, Businessweek, and on every single tech blog worth its' salt.

Seve Jobs, like all great magicians, presented his latest feat of engineering and then did a most unexpected thing: He pulled back. Nature abhors a vacuum. Next, it was the media's turn to step in and fill that void with wild speculation. Speculate they did.

So, what is the most impressive thing you ask? I'll tell you. The most impressive thing about the iPhone is that Steve Jobs manipulated almost every channel of media distribution and it cost him close to nothing. The iPhone was written about everywhere. Why would you pay for an advertisement on page 4 of the news paper when your story is already on the front page?

I hope there will be a case study written about this media manipulating product. Because the story is yet to unfold. As the iPhone is being released (as I write this that will be tomorrow) Friday expect throngs of teenagers, some of whom will be covered on TV at no cost to Steve Jobs, to use their Word of Mouth to ensure the iPhones' success.

I would say look for more examples of free marketing for the iPhone, but you wont have to. It will be everywhere.

wis.dm - Question Everything

Will this be the newest craze in social networking? Or just a flash in the pan? It is really up to us!

Wis.dm (wisdom) is the latest site to use a domain name hack to create a very clever site. I was reading in the Wall Street Journal about a week ago and came across an article about Wis.dm and their attempt to draw from the wisdom of the masses. (insert another victory cry for the "Wiki" movement)

The site functions very slowly right now, so be patient if you decide to pay them a visit. It operates kind of like Digg.com where it is user content driven. Rather than submitting articles, you submit a "yes or no" question. After you have racked your brain to be the single most clever question creator you know your question is submitted other users can comment, vote "yes" or "no", and discuss your topic. Everything from Terrorism to "does your car have leather seats?" is currently being submitted.

After people decide if they will comment or vote your question is ranked on popularity and the most popular questions bubble up to the top for the greatest number of users to vote/discuss/decide on your question.

So I ask you: Will this site be the latest craze? Please select "yes" or "no"

Moe's vs. Chipotle

VS



Let the battle for Brown Street begin.

There is a new player in town attempting to take down the juggernaut that is Chipotle. It was only last week that I realized we were getting a Moe's

Although Chipotle has a special place in my heart with their cilantro rice, their super fast service, their $5.25 chicken burritos and their ridiculously high employee turnover I went against my better judgment and decided to try Moe's anyway.

I, however, did not go it alone. I brought a few close friends with me who are equally biased toward Chipotle. As you navigate Moe's menu you notice that they have strange names for everything. My choice? The Joey Bag of Donuts (see comparable Chipotle's Chicken burrito).

Below is my scientific rating scale developed through qualitative and quantitative methods and extensive research:

Scale - 1 to 5 (1 being the worst and 5 being the best)

The Service:
Chipotle - 5
Moe's - 3

Moe's was slower and was not as busy. I give them a get out of jail free card because it was their first week. Perfection like Chipotle's assembly line takes time.

The Food:
Chipotle - 5
Moe's - 4

Although it was different, both were equally delicious. Moe's food did come with complimentary chips, which is a huge bonus. Also Moe's had a few more options than Chipotle. That being said, Chipotle's meat was better tasting and their burritos really are bigger.

The Value:
Chipotle - 4
Moe's - 5
Moe's gives you free chips and a complimentary salsa bar. Their burritos are only a few cents more and you get all of the extras.

The Overall experience:
Chipotle - 5
Moe's - 4.9

I had to let Chipotle win this due to my bias toward tin corrugated sheeting affixed with screws and bolts.

The Winner:
Chipotle with 19 out of 20 points
Moe's - 16.9 points

It was close, and I was scared that my test might betray a restaurant that has been so good to me, but it was worth it. Whew...I need a burrito!

Reactee - Cause a Reaction

Reactee.com is a perfect example of using something that is ubiquitous, old, and tired in a completely new and revolutionary way.

How it works:
Setp 1 - Go online, create your shirt with your slogan or key word
Step 2 - Reactee sends you your personalized shirt
Setp 3 - When people see your shirt they text your key word to the number on your shirt
Step 4 - The person who texted your shirt receives a personalized message

As of right now these are basically being advertised as a way to promote your own band or political agenda. e.g. the "Save the Reef" where you text REEF; or the "Obama for President "text word Obama. They must have been reading my post on the Micro Lending for their inspiration for this T-shirt. Another cool feature is if you make a shirt, it is available for others to order it as well. So your idea can spread with no real work on your part. Which is exactly what Guerrilla Marketing is all about.

The limit to this product is your own creativity. Although this is meant for a grass roots movement I can imagine a much broader application than just walking the fine line of being "cool" and borderline "nerd" at the same time.