Dayton Marketing Community

If you are not frequenting the Dayton Marketing Community squidoo page and you are in Marketing in Dayton you are behind the curve.

For those of you who do not already know, this is a page that is maintained by a local marketing account executive. I find it to be very useful to keep abreast on the latest marketing buzz in the Dayton community. Think of it as a one stop shop for marketing info. This is the type of page that once you realize what it does you get a "why didn't I think of that?" feeling.

Impressive features I use:

• Dayton Daily News aggregation of headlines
• Dayton Community Google Calendar mash up (NEW)
  
• List of professional organizations in the Dayton Area
• Job Search (Thankfully I have not used this one yet)
  

I have been using this page for a few months now and it is getting to the point that it is more of a reference tool than your usual squidoo page. There is so much information that is readily available it is no wonder it is ranked #93 currently in the business section.

The bar has been raised. Bravo.

Makers Mark Bourbon House and Lounge

This weekend as I was at the Derby I visited one of the swankiest bars in Louisville. The Makers Mark Lounge . It is, in my opinion, the crown jewel of Louisville's famous 4th street live scene.

As you walk from the street you are greeted with a red lit wall of bottles and the scene is something to behold. The 58 foot long bar is outdone by what must be 100 bottles of bourbon behind it. As you sit down there is a sheer curtain that you can pull around your table for more privacy and most of the lighting is provided by candles put in glass vases that are dipped in that famous red wax. It is a fantastic experience.

So if you are planning on attending the Derby next year, or just find yourself in downtown Louisville, make this your after party.

Kentucky Derby

Each May there is only one event that I look forward to: The Derby.

A friend of mine introduced me to the Derby a few years ago and I was able to attend, in the infield, the 130th running of the race. Ever since I have been hooked.

The images that the Kentucky Derby evokes are usually of women wearing excessively large hats, men in suits, gambling, Churchill downs, and Mint Juleps. However there is quite another side of the Derby that should be on everyone's "To see before I die" list.

The Infield
The infield must be entered via tunnels. The original ones were built in 1937 to allow better accessibility for racing enthusiasts. Getting to the tunnel from the turnstiles is like crossing traffic and resembles the video game "Frogger." People run amok, obstructing its entrance, and many are staggering drunk. If people aren't careful, crossing at the precise moment, some imbecile might knock them to the ground. They then risk being trampled and possibly having belongings stolen - most notably pride.

Once inside, there is silliness in all directions. People swarm like bees. Some dress in various costumes, and no outfit is too casual. Families spread blankets, while others pitch tents. Elderly folk in wheelchairs sit aside children in strollers. Beach balls are bounced, footballs are tossed and Frisbees are thrown. Little boys and girls play tag.

People behaving like total savages bump shoulders with women carrying toddlers. One can be amid a zoo of lunacy one second, and among a family bonding the next. There is nothing that can prepare an infield virgin for what they witness during initial contact.

The 40 acre spread is filled with college students and blue collar workers. Because is costs $40 to get in there is a certain sense of commrodery that comes along with it. The last time I attended this event it rained hard for probably half an hour. This turned into a slip and slide for the masses. Mud was flying, people were actually swimming in the water and everyone had a blast.

So when you flip on your TV this first Saturday in May, please remember that the least of us will be having the most fun.

Skybus

There is a new game in town with regard to the airline industry: Skybus.

They are a start up airline out of Columbus that is in a word a minimalist. Hopefully this initiated change throughout the industry. They are a low cost provider of airline travel. It is refreshing that someone took out all of those idiotic "perks" that no one used anyway. This airline makes sense, and they don't take themselves too seriously. Check out their rules for flying:

The Skybus Rules of Flying

(A.K.A. How we keep our tickets so darn cheap.)

1. Don’t pay for everyone else’s baggage.

On Skybus, you pay only for what you check. The first two bags are 5 bucks apiece. After that, it’s $50 a bag (yeah, so pack smartly). Less baggage means faster turnaround and cheaper tickets. Fair deal?

2. Hungry? Thirsty? Bring cash.

Most people love our full cocktail bar and food menu, but if you’re not into that, it won’t cost you a penny. Why should your ticket cost include your neighbor’s dinner? That also goes for blankets and pillows–which, by the way, you get to keep if you buy. Oh, and don’t sneak food onboard unless you brought enough for the whole plane.

3. Bring a book.

We’re not big fans of fancy in-flight entertainment systems. So grab that best seller at the airport, or buy a Sudoku puzzle onboard if you’re feeling brainy. You’ll touch down before you know it.

4. Don’t call us.

We don’t have a phone number. Seriously. We’d love to chat, but those phone banks are expensive. And a good website like skybus.com is even more convenient.

5. Don't be late. We won't wait.

Please arrive no later than 30 minutes before takeoff, or we’ll leave without you. Really. By that time, there won’t even be anyone to check your bag. It’s nothing against you–we just have to keep our flights on time, or things get expensive in a hurry.

6. Don’t expect an army of gate agents.

You probably won’t see any agents at the gate until boarding time. Remain calm! Just print your boarding pass at skybus.com and relish in the savings.

7. Yeah, we’ve got preferred seats. Sort of.

There are no fancy reclining beds onboard, but you can pay 10 bucks extra to board our brand-new A319 airplanes before anyone else.

8. Tickets are nonrefundable.

Refunding a ticket costs everyone, so we don’t allow it. Of course, our tickets are so cheap it wouldn’t have been much of a refund anyway. If you need to change a ticket, your punishment for breaking a date with us is $40.

9. Bigger is not better.

Big airports can be a big pain. We choose less crowded and more convenient secondary airports for better punctuality and, of course, lower prices.

10. No spontaneous dancing in the aisle.

We realize you might be excited about paying a ridiculously low fare, but please refrain from any unbridled dancing onboard. This includes jumping for joy, disruptive cheering, and celebratory break dancing.

Stadium Hunt!

Stadium hunt: Information and directions to hundreds of stadiums across the US.

A friend of mine that now lives in DC has been busy at work compiling a database of stadiums for almost every sporting event. The premise of the site is really quite simple. Aggregate information on most major stadiums in one place:

• MLB
• NCAA Basketball
• NHL
• NFL
• NCAA Football
• NBA

He claims it is still in beta format, but it is already quite refined. The best part of this mash up is that you get the satellite image as well as a link to order tickets for that venue. Very clever. Also he is a benevolent dictator: There is a suggestion button.

Great idea. Fun site. It might just inspire you to take that road trip. Enjoy!

Blame Canada!

I was in Vancouver Canada over the Easter long weekend. Which leads me to a very unique experience that I hope you all will take note of if you are in the service industry.

The reason for my visit to Canada was an International Association of E-Business conference. My father was publishing two papers at this conference and so my mom and I tagged along. Thanks to the University of Dayton fitting the bill the hotel was free, the rental car was free, and we stayed in the swankiest place in town: Robson Street. Right up my alley and all I had to do was pay for a plane ticket.

We found this very unique restaurant called The Bread Garden that served excellent breakfast food and we found ourselves visiting this place again and again for breakfast. We loved, and still love this place. I do not want our experience to negatively reflect on the quality of the restaurant. In fact, I wish we had one in Dayton. Our third visit led to an unexpected result. As we were eating breakfast my mom went to get something from her purse only to find out it was not there. We searched the entire restaurant only to find it had been stolen. Of course everything in her purse had been stolen as well: Passport; Cell phone; wallet (a few hundred dollars); and medication. We called the police, filed a report, and the Constable was amazingly helpful. After this terrible experience I have come to have nothing but respect for the police system in Vancouver. In 2010 when they host the Olympics I feel confident they will protect everyone with the same professionalism that we experienced. Kudos to them, they were more than helpful.

We did all that we could do including canceling cards, getting legal paperwork to get across the border, and changing our keys to the hotel room. So, as I was explaining the situation to the hotel manager to my surprise she actually showed a great amount of sympathy. She apologized for our loss and said that she hoped it did not reflect poorly on our experience in the city. She gave me numbers to all the major credit card companies and the police department. I did not have the heart to tell her we just spent the entire morning already calling them. After this my family then made sure our new keys worked at the room and went to lunch to try and forget about the purse. Upon our arrival back at the hotel room we found that the hotel manager had made us a visit. She had placed a tray on the table with M&M's in a champagne glass, popcorn, beverages, and a hand written note expressing her sorrow for our loss and that all of our local calls we had made would be complimentary.

This bears repeating: She was not the restaurant owner where we were robbed. She was the hotel manager. Talk about impressive customer service! Granted, our hotel was fantastic, but this is going above and beyond. Complimentary phone calls which we did not ask for, complimentary candy and popcorn, and a hand written note (almost a thing of the past anymore). It was completely unexpected, and actually made my mother cry. For all of you customer service professionals: When is the last time your service made someone cry?

Bravo. If I ever come back to Vancouver, and the chances are likely, The Pacific Palisades is the only hotel in which I will stay. Please see the pictures I took of the tray and the card.

What a lesson I learned: Your customers problems are your problems. If you can help solve problems for your customer that you never created, you are looked upon as a hero.

The process of buying a car

I have decided to buy my first car. After seeing the cost and frequency of repairs increase for my 1992 Cadillac Seville over the past two years I have come to the decision that it is time.

Being in the auto industry you would think I would have some fabulously sneaky insider knowledge about how to bend over dealers and get a screaming deal. Unfortunately, even though I have been through extensive training on dealerships, it basically comes down to sales and a basic working knowledge of the structure of dealerships. There really are no tricks.

Here is what I have heard from truth or rumor:

• Do not tell them the final price you want to pay
• Do not tell them you have a trade until after the price is negotiated
• Tell them you have been shopping around
• Get 3rd party financing from your local bank or credit union
• Come to them at the end of the month to get a better deal
  

This list is certainly not exhaustive, but I am sure it is nothing new to anyone reading this. We are all basically clueless. In order to minimize my cluelessness I tried to find out more.

How I began my search:
I did a ton of research on www.automotive.com which is a site that makes its money by dealers and private individuals listing their cars for sale. They have some of the best and most accurate listings that I have found when comparing competitors sites. They also have an exhaustive analysis of just about every single car being sold on the market.

Further Research:
After my research was complete I took a stroll to a dealership last Sunday, when they were closed, and looked at the brand of car that I wanted and what they had on the lot. I am looking for a 2003 so there was naturally a limited selection.

Why I made the decision to look now:
I was not planning on doing anything until I received my tax return, typical I know, but alas my car broke down again. Another $500.00 for the water pump. I guess I would break too if I had to pump 160,000 miles of water. Regardless that was my reason to contact the dealership. I was fearing that next big repair that would be the big repair. So there you have my buying motivation: Fear.

First Contact:
This morning, after driving my car to the shop and consequently arriving late to work, I got a wild hair and contacted the local dealership via their lead generation tool ...err website. you know the drill. You can click to view their inventory and if you do not see what you want you can fill out their form with all of the information. I clicked send and not one minute later I got a generic e-mail from the dealership telling me I would be contacted in 24 hours. It was probably 5 minutes after that that Shawn, my dealership representative, sent me an e-mail requesting more information. Impressive.

First quote:
I responded to his further inquiry and let him know what I wanted:(this is basically verbatim the e-mail I sent)

• 2003
  
• 30-50k miles
  
• price range of $18,000 to$ 24,000
• Anything but Red exterior
  
• Sunroof, Brembo brakes, spoiler, leather, no Navigation, 19inch performance wheels etc...
  

Based on my research there are probably 30 of these cars listed as of today in Dayton/Cincinnati/Columbus. Not exactly a rare car. Shawn responded back within an hour with a 2006, Red, 18 inch wheels, no spoiler, stock brakes, with Navigation and the price was $41,000.00 and was only good until 8:00pm today. Final offer.

Here's your test as a consumer: How did he do meeting my stated, specific requirements?

Idiots:
I politely responded that while I am sure that car was great, it met none of my requirements. It is not hard to imagine what happened on his end. The dealer probably told him that he has some 2006 that didn't sell and he is simply pushing it on everyone possible. It is the typical sales technique of "one size fits all" or "throw it on the wall and see what sticks". I filled out the form they specifically created for lead generation and they did not use any of that information.

*Insert rant*

Unfortunately that is where I am currently in the sales process and this article is getting quite long.

To be continued...