The most impressive thing about the iPhone - Hint: It's not the phone

Although the much hyped iPhone which is the latest convergence of technologies (one part cell phone, one part music/video player, one part Blackberry, two parts cool) that technological advancement is not the most impressive part of the iPhone.

What the iPhone should be remembered for is the ridiculous amount of hype that surrounds its entrance into the marketplace. I cannot remember or think of a more anticipated product. It all started with a video that I saw on C|net.com that had the iPhone encased in glass and rotating in a circle at some tech convention. No one could touch it or even get close.

After that first appearance the media blitz started. Steve Jobs did what he does best: Promote. He introduced it at MacWorld and the media still could not get their hands on it. He just played with hisnew gadget on stage. This caused what seemed like a diagnosable disease "iPhone paranoia". You could not go a week without reading about the iPhone. There were articles on cnn.com, in The Wall Street Journal, Businessweek, and on every single tech blog worth its' salt.

Seve Jobs, like all great magicians, presented his latest feat of engineering and then did a most unexpected thing: He pulled back. Nature abhors a vacuum. Next, it was the media's turn to step in and fill that void with wild speculation. Speculate they did.

So, what is the most impressive thing you ask? I'll tell you. The most impressive thing about the iPhone is that Steve Jobs manipulated almost every channel of media distribution and it cost him close to nothing. The iPhone was written about everywhere. Why would you pay for an advertisement on page 4 of the news paper when your story is already on the front page?

I hope there will be a case study written about this media manipulating product. Because the story is yet to unfold. As the iPhone is being released (as I write this that will be tomorrow) Friday expect throngs of teenagers, some of whom will be covered on TV at no cost to Steve Jobs, to use their Word of Mouth to ensure the iPhones' success.

I would say look for more examples of free marketing for the iPhone, but you wont have to. It will be everywhere.

wis.dm - Question Everything

Will this be the newest craze in social networking? Or just a flash in the pan? It is really up to us!

Wis.dm (wisdom) is the latest site to use a domain name hack to create a very clever site. I was reading in the Wall Street Journal about a week ago and came across an article about Wis.dm and their attempt to draw from the wisdom of the masses. (insert another victory cry for the "Wiki" movement)

The site functions very slowly right now, so be patient if you decide to pay them a visit. It operates kind of like Digg.com where it is user content driven. Rather than submitting articles, you submit a "yes or no" question. After you have racked your brain to be the single most clever question creator you know your question is submitted other users can comment, vote "yes" or "no", and discuss your topic. Everything from Terrorism to "does your car have leather seats?" is currently being submitted.

After people decide if they will comment or vote your question is ranked on popularity and the most popular questions bubble up to the top for the greatest number of users to vote/discuss/decide on your question.

So I ask you: Will this site be the latest craze? Please select "yes" or "no"

Moe's vs. Chipotle

VS



Let the battle for Brown Street begin.

There is a new player in town attempting to take down the juggernaut that is Chipotle. It was only last week that I realized we were getting a Moe's

Although Chipotle has a special place in my heart with their cilantro rice, their super fast service, their $5.25 chicken burritos and their ridiculously high employee turnover I went against my better judgment and decided to try Moe's anyway.

I, however, did not go it alone. I brought a few close friends with me who are equally biased toward Chipotle. As you navigate Moe's menu you notice that they have strange names for everything. My choice? The Joey Bag of Donuts (see comparable Chipotle's Chicken burrito).

Below is my scientific rating scale developed through qualitative and quantitative methods and extensive research:

Scale - 1 to 5 (1 being the worst and 5 being the best)

The Service:
Chipotle - 5
Moe's - 3

Moe's was slower and was not as busy. I give them a get out of jail free card because it was their first week. Perfection like Chipotle's assembly line takes time.

The Food:
Chipotle - 5
Moe's - 4

Although it was different, both were equally delicious. Moe's food did come with complimentary chips, which is a huge bonus. Also Moe's had a few more options than Chipotle. That being said, Chipotle's meat was better tasting and their burritos really are bigger.

The Value:
Chipotle - 4
Moe's - 5
Moe's gives you free chips and a complimentary salsa bar. Their burritos are only a few cents more and you get all of the extras.

The Overall experience:
Chipotle - 5
Moe's - 4.9

I had to let Chipotle win this due to my bias toward tin corrugated sheeting affixed with screws and bolts.

The Winner:
Chipotle with 19 out of 20 points
Moe's - 16.9 points

It was close, and I was scared that my test might betray a restaurant that has been so good to me, but it was worth it. Whew...I need a burrito!

Reactee - Cause a Reaction

Reactee.com is a perfect example of using something that is ubiquitous, old, and tired in a completely new and revolutionary way.

How it works:
Setp 1 - Go online, create your shirt with your slogan or key word
Step 2 - Reactee sends you your personalized shirt
Setp 3 - When people see your shirt they text your key word to the number on your shirt
Step 4 - The person who texted your shirt receives a personalized message

As of right now these are basically being advertised as a way to promote your own band or political agenda. e.g. the "Save the Reef" where you text REEF; or the "Obama for President "text word Obama. They must have been reading my post on the Micro Lending for their inspiration for this T-shirt. Another cool feature is if you make a shirt, it is available for others to order it as well. So your idea can spread with no real work on your part. Which is exactly what Guerrilla Marketing is all about.

The limit to this product is your own creativity. Although this is meant for a grass roots movement I can imagine a much broader application than just walking the fine line of being "cool" and borderline "nerd" at the same time.