How it works:
Setp 1 - Go online, create your shirt with your slogan or key word
Step 2 - Reactee sends you your personalized shirt
Setp 3 - When people see your shirt they text your key word to the number on your shirt
Step 4 - The person who texted your shirt receives a personalized message
As of right now these are basically being advertised as a way to promote your own band or political agenda. e.g. the "Save the Reef" where you text REEF; or the "Obama for President "text word Obama. They must have been reading my post on the Micro Lending for their inspiration for this T-shirt. Another cool feature is if you make a shirt, it is available for others to order it as well. So your idea can spread with no real work on your part. Which is exactly what Guerrilla Marketing is all about.
The limit to this product is your own creativity. Although this is meant for a grass roots movement I can imagine a much broader application than just walking the fine line of being "cool" and borderline "nerd" at the same time.
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