InBubbleWrap

Free business books? Yes please.

www.InBubbleWrap.com is a very creative marketing tool. It operates as a hybrid blog/sweepstakes for business books. You can enter once a day for your chance to win a free book.

Every day you can log in to see the latest offering from the site. The books are donated by 1-800-CEO-READ and there is always a clever description of the days offering in their entertaining description of the book of the day.

You can read the partial description of the book on the In Bubble Wrap page but if you want to dig further into the book and click to "read more" you will find yourself at the CEO READ website. It is integrated beautifully and is a fantastic example of Guerrilla Marketing (Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget).

• There are no ads on the website.
  
• Only those readers interested in the books description end up clicking to find out more about the book
  
• Qualified "leads" being generated for his site
  
• There is a new offering every week day so you must visit daily to enter
  
• Helps make it part of our daily routine
  
• The site most likely gives away a few books per every thousand hits
  
• costs very little
  

And now, I thought it was such a novel (pun intended) idea that I have now done some advertising for him. I can also profess that it is legit as I have actually won a book about business blogging from the site.